Due to a study, companies have invested five more times in advertising in Facebook than in generating quality contents. It is a contradiction when every indicator show how users and customers buy items they trust in, and that trust comes in from the quality in contents of their brands.
With Facebook making it harder for brands to be seen (even paid brands) and the fact that sound “Owned, Earned” strategies will lead readers to brand owned sites, companies that want to drive influence moving into 2014 are going to have to focus on their influencer outreach.
Then, where should you invest the more: in a Facebook post or in a social-influence and qualified-on-your-brand content?
Alejandro Asúnsolo. @content_mk
